What the program covers
Six focused sessions, each tackling a different part of the e-commerce SEO process. Sessions run live with Q&A built in — not pre-recorded lectures.
How search engines index product catalogues
Crawl budgets, duplicate content from filters, and how pagination affects visibility.
Keyword research for buyers, not browsers
Identifying commercial-intent queries and mapping them to category and product pages.
Writing product copy that ranks
Title tags, meta descriptions, and on-page copy that answers what a buyer actually searches.
Structured data for product pages
Implementing schema markup for price, availability, and reviews to earn rich results.
Link building without cold outreach
Practical tactics for earning links through supplier pages, press, and content partnerships.
Tracking what actually moves
Setting up Search Console, GA4 attribution, and deciding which metrics to watch weekly.
Who this is for
Store owners and marketing managers who handle their own SEO, or small agency teams working on e-commerce accounts. Previous experience with SEO helps but is not required — the program moves from fundamentals into practical application fairly quickly.
Sessions are kept small so there is time for real questions about participants' actual stores.
Enrol via email or contact form
Reach us at contact@brynovalera.com or use the contact page — we will confirm availability and send session dates.