Technical
Site structure and crawl efficiency
Covers faceted navigation, canonical tags, and how crawl budget affects large product catalogues.
Course detailsSEO courses built for e-commerce stores
Getting organic traffic to a product catalogue is a different problem from blogging. These sessions cover what actually matters — crawl structure, category pages, and conversion-ready content.
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14+
Live sessions per quarter
Each session runs 90 minutes with a dedicated Q&A block — no pre-recorded filler.
4.7
Average session rating from 218 participants
2016
Brynovalera has been running online programmes since
Learning programme
Current course topics
Content
Product page copy that ranks and converts
How to write product descriptions that satisfy search intent without sounding like a spec sheet.
Course details
Authority
Building links to category and product pages
Practical approaches for earning backlinks to pages that aren't blog posts — outreach, digital PR, and supplier links.
Course details
Featured session
Schema markup and rich results for product listings
Product schema, review aggregates, availability signals — structured data is one of the more reliable levers left in e-commerce SEO. This session walks through implementation from scratch using real store examples.
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Keyword research for product categories
Core Web Vitals for shop pages
Checkout funnel and indexability
Tracking rankings and organic revenue
Internal linking across large catalogues
Mobile-first indexing considerations
Image SEO for product photography
Local SEO for multi-location retailers
What past participants said
"The session on category page structure was the most practical SEO training I've attended. Walked away with a checklist I used the same week."
"Good pacing, real examples, and the presenter actually answered questions without going vague. Rare in online webinars."
Register for an upcoming session
Sessions run live with a limited number of seats. Fill in your details and we will confirm your spot along with the schedule.